Services

	News release writing
	Case study writing
	Media relations
	Newsletters
	Press kits
	News and feature writing
	Brochure design and writing
	Copy editing and proofreading
	Project management and research
	Ad copy writing and design
	Web content development

When to use public relations :

	To create and build a brand.
	To help launch a new product or service, or an enhancement of a product or service.
	To announce the signing of a new agreement.
	To tout the success of your company--an industry award, for example.
	To announce a personnel appointment or promotion.
	To publicize a survey, white paper, contest or special event.
	To generate industry buzz about a trade show or other event—a hotel opening, for example.
	To help transform a negative perception into a positive one.
	To relate how a customer is successfully using a product or service—a case study.
	To gain a competitive advantage.
	To provide results at a fraction of the cost of paid advertising.
	To lend additional credibility to a company’s message.
	To help the public understand a company’s products and services.
	To position an individual as a leader within an industry.
	To create effective media and community relationships.
	To announce an alliance or partnership.
	To note a landmark in a company's history.
	To announce a contribution to a charity.
	To announce the move into a new market.
	To publicize a name change or address change.
	To announce the launch of a company publication such as a newsletter.
	To talk about trends you are seeing.