Press kits

A press kit is the perfect vehicle for introducing your company to the media or even a prospective client. Ideally, it should be the first point of contact between your public relations representative and the media. Press kits typically include a folder that includes the following: a letter of introduction from the public relations representative; information about the company, products and services being represented; a news release and/or case study; and biographies, photos and business cards of the company’s top executives. The folder design and contents can range from simple to complex. Hasek Communications will work with your company to write and design a creative and effective press kit.

Hasek Communications has generated press kits for the following companies: GoConcierge.net, Audiopack Technologies, The Glass People, FastBooking and Mintek Mobile Data Solutions.

Hasek Communications--Hotel Public Relations and much more!

When to use public relations :

	To create and build a brand.
	To help launch a new product or service, or an enhancement of a product or service.
	To announce the signing of a new agreement.
	To tout the success of your company.
	To announce a personnel appointment or promotion.
	To publicize a survey, white paper, contest or special event.
	To generate industry buzz about a trade show or other event—a hotel opening, for example.
	To help transform a negative perception into a positive one.
	To relate how a customer is successfully using a product or service—a case study.
	To gain a competitive advantage.
	To provide results at a fraction of the cost of paid advertising.
	To lend additional credibility to a company’s message.
	To help the public understand a company’s products and services.
	To position an individual as a leader within an industry.
	To create effective media and community relationships.
	To announce an alliance or partnership.
	To note a landmark in a company's history.
	To announce a contribution to a charity.
	To announce the move into a new market.
	To publicize a name change or address change.
	To announce the launch of a company publication such as a newsletter.
	To talk about trends you are seeing.