Newsletters

Whether in print or electronic form, newsletters are an effective tool for internal or external news distribution. Used properly, newsletters also can be effective direct marketing vehicles. With the assistance of talented graphic designers, Hasek Communications will design and produce your company’s newsletter. Electronic newsletters that include links to a company’s website increase website traffic and encourage two-way communication with customers and potential new clients.

As on-line editor-in-chief of Hotel & Motel Management magazine’s website, Glenn Hasek helped increase the number of website visitors from 1,300 a week to more than 10,000 a week in just 11 months. Much of that increase was due to “Week in Review,” an electronic newsletter he created. It was rich with links to the publication’s website and was delivered by e-mail to more than 13,000 readers.

In July 2006, Hasek Communications launched Green Lodging News, an HTML-based newsletter for the lodging industry. The company also produces three newsletters for two companies in the hotel industry. Each is distributed in PDF format.

Click here to view Sample A.

Click here to view Sample B.

Click here to view Sample C.

Click here to view Sample D.

This document requires the Adobe PDF reader available at no charge.

Hasek Communications--Hotel Public Relations and much more!

When to use public relations :

	To create and build a brand.
	To help launch a new product or service, or an enhancement of a product or service.
	To announce the signing of a new agreement.
	To tout the success of your company.
	To announce a personnel appointment or promotion.
	To publicize a survey, white paper, contest or special event.
	To generate industry buzz about a trade show or other event—a hotel opening, for example.
	To help transform a negative perception into a positive one.
	To relate how a customer is successfully using a product or service—a case study.
	To gain a competitive advantage.
	To provide results at a fraction of the cost of paid advertising.
	To lend additional credibility to a company’s message.
	To help the public understand a company’s products and services.
	To position an individual as a leader within an industry.
	To create effective media and community relationships.
	To announce an alliance or partnership.
	To note a landmark in a company's history.
	To announce a contribution to a charity.
	To announce the move into a new market.
	To publicize a name change or address change.
	To announce the launch of a company publication such as a newsletter.
	To talk about trends you are seeing.