News release writing

Whether your company has a new product to launch, a new hotel to open, a new installation to tout, or a new employee to introduce, press releases are the standard publicity vehicle to alert the media. Editors and reporters often use releases as background material for stories. In some cases, press releases are published in their entirety in trade publications or online. Press releases also can be distributed via electronic distribution services to tens of thousands of prospective clients. Ask Glenn Hasek how you can reach that many potential customers - guaranteed - without paying thousands of dollars on print ads that may or may not be seen.

Samples of news releases produced by Hasek Communications:

	Providing Consistent High Quality Service in Challenging Economy No Obstacle at Hilton Anaheim
	Fort Lauderdale Grande Hotel and Yacht Club Adds Efficiencies to Multiple Departments with Help of GoConcierge
	Hyatt Regency Chesapeake Bay Golf Resort, Spa and Marina Embraces GoConcierge
	GuestWare Going Mobile with Microsoft at HITEC
	Preventive Maintenance is Key to Stopping Carbon Monoxide Fatalities
	Guest Satisfaction Soars at Hyatt Regency Hill Country Resort and Spa with Help of Web-Based GoConcierge Application
	Hotel Companies Experience Power of Mintek's Automated Asset Management Systems
	Merritt Hospitality Expands GuestWare Commitment to 10 Hotels
	GoConcierge Helps Keep Guest Service on the Right Track at InterContinental The Barclay New York
	Mintek Mobile Data Solutions Launches New Website
	GoConcierge a 'Hit' at Boston's Luxury Boutique NINE ZERO Hotel; Guest Service Team Abuzz About Efficiencies Added by Web-based Solution
	Mintek Mobile Data Solutions Offers 10 Preventive Maintenance Suggestions to Cut Energy Consumption, Increase Profitability
	Mintek Mobile Data Solutions Ranked Among Top 500 Global Software Companies
	Two Outrigger Hotels Select GuestWare to Manage Guest Response, Guest Recognition Processes
	Opening a New Hotel? Announcing a Renovation? Here are 10 Surefire Ways to Get the Publicity You Need to Get Heads in Beds (Second most read article on Hotel-Online in December 2005. This article also appears in "Marketing Leadership in Hospitality and Tourism," a new text book published by Pearson Education Inc.)
	Top 10 Ways to Generate a Rapid Return on Your Public Relations Investment
	Noble Investment Group Opens 122-Room Courtyard by Marriott at the University of Alabama-Birmingham--Downtown Birmingham's First New Hotel in 15 Years

GuestWare Unveils New SmartRunner for PocketPC and Java-Enabled Cell Phones at HITEC; Application Adds Speed, Functionality to Industry's Leading Rapid Response System

	Houston's St. Regis Hotel, a AAA Five Diamond Award Winner, Adds Efficiencies to Concierge Operations, Sparkle to Guest Service with GoConcierge's Web-based Solution
	Marriott Opens First Courtyard in Mid-San Fernando Valley; Owners Invest $11 Million to Renovate Landmark Ventura Blvd. from Inside Out
	Park Hyatt Chicago Chooses GuestWare to Power Call Center; Hotel is Seventh Hyatt Branded Hotel to Select Industry Leading CRM Solution
	FastBooking Celebrates 2,000th Customer Milestone With Installation of Industry Leading Internet Booking Engine at Hotel 5A

	Mintek Survey Reveals Top Reasons Optimal Preventive Maintenance is Rarely Reached at Hotels
	Guest Service Reaches New Heights at San Francisco's Westin St. Francis Thanks to GoConcierge.net's Web-based Solution.

Hasek Communications--Hotel Public Relations and much more!

When to use public relations :

	To create and build a brand.
	To help launch a new product or service, or an enhancement of a product or service.
	To announce the signing of a new agreement.
	To tout the success of your company.
	To announce a personnel appointment or promotion.
	To publicize a survey, white paper, contest or special event.
	To generate industry buzz about a trade show or other event—a hotel opening, for example.
	To help transform a negative perception into a positive one.
	To relate how a customer is successfully using a product or service—a case study.
	To gain a competitive advantage.
	To provide results at a fraction of the cost of paid advertising.
	To lend additional credibility to a company’s message.
	To help the public understand a company’s products and services.
	To position an individual as a leader within an industry.
	To create effective media and community relationships.
	To announce an alliance or partnership.
	To note a landmark in a company's history.
	To announce a contribution to a charity.
	To announce the move into a new market.
	To publicize a name change or address change.
	To announce the launch of a company publication such as a newsletter.
	To talk about trends you are seeing.