Media relations

Issuing a press release or case study to the media does not guarantee press coverage. If a tree falls in the forest, does anybody hear it? Probably not¾unless you alert the media! That is why you need Hasek Communications to help develop a public relations strategy. Glenn Hasek, president, will first help identify potential media targets for your company. He will then develop a target list for distribution of press releases and case studies. (Hasek Communication’s hospitality industry database includes 50 media contacts.) Once those media representatives have been identified, he will call each one to introduce himself and your company.

Each targeted publication is reviewed for potential media placement opportunities. Most publications issue editorial calendars that clearly identify those opportunities. Glenn Hasek will work with each media representative by phone and e-mail to identify additional opportunities. Hasek Communications also will analyze your competitor’s media strategies to help determine how to make your company’s unique.

Each press release or case study is distributed to each media member at a date and time agreed upon by the client and Hasek Communications. Distribution is followed by a phone call to each media representative to ensure receipt and to encourage publication. Press kits and other materials such as brochures also can be created and distributed by Hasek Communications to improve media awareness.

In a media environment filled with so many different publications and impression opportunities, having a public relations program is critical. If your company releases new products, hires key personnel, or exhibits at trade shows or other events without contacting the media in any way, it is missing a great opportunity to shout about its achievements. Establishing a close working relationship with the media is critical.

Missed opportunities equal missed sales! Time after time it has been shown that public relations done well can be more effective than paid advertising. In a recently published book, “The Fall of Advertising & The Rise of PR,” authors Al and Laura Ries contend that, “The purpose of advertising is not to build a brand, but to defend a brand once the brand has been built by other means¾primarily public relations and third-party endorsements.

Maintain a competitive edge over your competition by choosing Hasek Communications today!

Hasek Communications--Hotel Public Relations and much more!

When to use public relations :

	To create and build a brand.
	To help launch a new product or service, or an enhancement of a product or service.
	To announce the signing of a new agreement.
	To tout the success of your company.
	To announce a personnel appointment or promotion.
	To publicize a survey, white paper, contest or special event.
	To generate industry buzz about a trade show or other event—a hotel opening, for example.
	To help transform a negative perception into a positive one.
	To relate how a customer is successfully using a product or service—a case study.
	To gain a competitive advantage.
	To provide results at a fraction of the cost of paid advertising.
	To lend additional credibility to a company’s message.
	To help the public understand a company’s products and services.
	To position an individual as a leader within an industry.
	To create effective media and community relationships.
	To announce an alliance or partnership.
	To note a landmark in a company's history.
	To announce a contribution to a charity.
	To announce the move into a new market.
	To publicize a name change or address change.
	To announce the launch of a company publication such as a newsletter.
	To talk about trends you are seeing.