Case study writing

Trying to sell a product to potential customers is much easier when they can read how the product has helped an industry peer. Hasek Communications specializes in the writing of success stories that include a description of a product and how it has helped a company’s customer improve operations and cut costs. After conducting his own research, Glenn Hasek will interview the client and customer before writing the case study.

Give your sales representatives the ammunition they need to sell successfully. Case studies are an effective sales tool! Hasek Communications also will work to get your company’s case study published in your industry’s trade press. Magazine editors love to have fact-filled case studies on hand when writing stories about new products and trends.

Samples of case studies produced by Hasek Communications:

	Guest Satisfaction Crests at Two Outrigger Hotels
	Two PCH Hotels & Resorts Among Best of Best with Help of GuestWare
	Guest Satisfaction Not a Gamble at Tropicana Resort & Casino with Help of GuestWare
	With GuestWare's Help, Service Teams at La Cabana All Suite Beach Resort and Casino Drastically Reduce Room Defects, Accelerate Response Time
	GuestWare Helps Simplify, Centralize Copper Mountain's Complex Guest Response System
	With GuestWare's Help, Guest Satisfaction Scores Bloom at Sheraton Pasadena
	GuestWare Helps Basin Harbor Club Deliver Stellar Guest Service
	GuestWare's CRM Software Helps Hotel Monaco Dust the Competition

Hasek Communications--Hotel Public Relations and much more!

When to use public relations :

	To create and build a brand.
	To help launch a new product or service, or an enhancement of a product or service.
	To announce the signing of a new agreement.
	To tout the success of your company.
	To announce a personnel appointment or promotion.
	To publicize a survey, white paper, contest or special event.
	To generate industry buzz about a trade show or other event—a hotel opening, for example.
	To help transform a negative perception into a positive one.
	To relate how a customer is successfully using a product or service—a case study.
	To gain a competitive advantage.
	To provide results at a fraction of the cost of paid advertising.
	To lend additional credibility to a company’s message.
	To help the public understand a company’s products and services.
	To position an individual as a leader within an industry.
	To create effective media and community relationships.
	To announce an alliance or partnership.
	To note a landmark in a company's history.
	To announce a contribution to a charity.
	To announce the move into a new market.
	To publicize a name change or address change.
	To announce the launch of a company publication such as a newsletter.
	To talk about trends you are seeing.